OXFORD, Miss. (WTVA) — Ole Miss fans will see a new logo on the football field this season.

Progressive Insurance reached a deal with Ole Miss to put the Progressive logo on the football field starting this season, the university announced on Tuesday morning.

Ole Miss shared an image of the sponsorship on the 25-yard lines.

The deal also includes in-game videoboard features, in-venue LED signage, digital and social media integrations and other gameday experiences.

Progressive reached similar deals with 13 other schools, including Georgia.

The university did not announce the financial terms of the deal.

On-field and on-uniform corporate sponsorships are quickly becoming the norm throughout college football, as it’s an easy way for athletic departments to secure extra money.

Ole Miss’ deal doesn’t appear to include a uniform sponsorship.

Ole Miss’ season starts on Sept. 6 against Louisville in Nashville, Tennessee.