Juul Labs will stop selling fruit and dessert flavors for its electronic cigarettes.
The voluntary step announced Thursday is the company’s latest concession as it tries to weather a political backlash blaming its flavored-nicotine products for hooking a generation of teenagers.
The move is unlikely to satisfy the company’s critics. Juul will continue selling its most popular flavors: mint and menthol. Those products account for more than 60% of Juul’s retail sales, according to analysts. They are also the most popular flavors among teens.
FILE – In this Thursday, Dec. 20, 2018 file photo, Juul products are displayed at a smoke shop in New York. On Thursday, Oct. 17, 2019, the company announced it will voluntarily stop selling its fruit and dessert-flavored vaping pods.
(AP Photo/Seth Wenig)
The flavored pods affected by the announcement are mango, crème, fruit and cucumber.
Those flavors account for about 10% of the company’s sales and were only available on its website. Juul pulled the flavors out of stores last November.